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020 z| 0415896983;

020 z| 9780415896986;

020 z| 9781136481031;

035 a| (Sirsi) a2831970;

035 a| (MiAaPQ)EBC957590;

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100 1 a| Morales, Emilio,d| 1969-=| ^A1082172;

245 10 a| Marketing without advertising :b| brand preference and consumer choice in Cuba /c| Emilio Morales and Joseph L. Scarpaci.;

260 a| New York :b| Routledge,c| 2012.;

300 a| xx, 229 pages :b| illustrations.;

336 a| textb| txt2| rdacontent;

337 a| computerb| c2| rdamedia;

338 a| online resourceb| cr2| rdacarrier;

490 1 a| Routledge advances in management and business studies ;v| 50;

504 a| Includes bibliographical references and index.;

533 a| Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.;

650 0 a| Marketingz| Cuba.=| ^A16179;

650 0 a| Consumers' preferencesz| Cuba.=| ^A83736;

650 0 a| Brand choicez| Cuba.=| ^A110341;

655 4 a| Electronic books.;

700 1 a| Scarpaci, Joseph L.=| ^A251879;

710 2 a| ProQuest (Firm)=| ^A1048343;

830 0 a| Routledge advances in management and business studiesv| 50.=| ^A519670;

856 40 u| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=957590z| Click to View;

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949 a| Click on web addressw| asish| hsl102o| jjlm;

596 a| 1 3 4;

998 a| 2831970;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 2831970-1001l| JNETm| JOYNERr| Ys| Yt| JNEYBPDDAOu| 4/5/2012x| EBOOKz| JERESOURCEo| .STAFF. jjlm;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 2831970-3001l| MNETm| JMUSICr| Ys| Yt| MNEYBPDDAOu| 5/6/2015x| EBOOKz| JERESOURCEo| .STAFF. jjlm;

Marketing without advertising : brand preference and consumer choice in Cuba / Emilio Morales and Joseph L. Scarpaci.

Author/creator	Morales, Emilio, 1969-
Other author	Scarpaci, Joseph L.
Other author	ProQuest (Firm)
Format	Electronic
Publication Info	New York : Routledge, 2012.
Description	xx, 229 pages : illustrations.
Supplemental Content	Click to View
Subjects	Marketing--Cuba. Consumers' preferences--Cuba. Brand choice--Cuba.

Series	Routledge advances in management and business studies ; 50 Routledge advances in management and business studies 50. ^A519670
Bibliography note	Includes bibliographical references and index.
Reproduction note	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Genre/form	Electronic books.
LCCN	2011031620

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Marketing without advertising : brand preference and consumer choice in Cuba / Emilio Morales and Joseph L. Scarpaci.

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