Pastoral capitalism : a history of suburban corporate landscapes / Louise A. Mozingo.
| Author/creator |
Mozingo, Louise A. |
| Format | Book and Print |
| Publication Info | Cambridge, Mass. : MIT Press, ©2011. |
| Description | x, 315 pages : illustrations (some color) ; 24 cm. |
| Subject(s) |
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| Series | Urban and industrial environments Urban and industrial environments. ^A387909 |
| Contents | Postwar corporations, cities, and the pastoral landscape. The apex of the American corporation. The American city at mid-century. The American pastoral ideal -- The corporation in the suburbs : a development that bespeaks orderliness, spaciousness, and well-being. Leaving the city center. Lessons from the factory. Locating in the suburbs. The suburban corporate landscape. The corporation in the suburb -- The corporate campus : where talented young men are encouraged to think freely. From machinist to Nobel Laureate, workshop to laboratory. A precedent : NELA Park. AT&T Bell Telephone Laboratories. General Electric Electronics Park and Johns-Manville Research Center. General Motors Technical Center. Corporate campus in California. The corporate campus after 1960. The campus, the corporation, and the city -- The corporate estate : out of the city and into the trees. Precedents. Inventing the idea : General Foods. The modernist and the pastoral : Connecticut General Life Insurance Company. The definitive estate : Deere & Company Administrative Center. The corporate estate after Deere. Persuasive generosity -- The office park : looking out over the tree tops instead of the car tops. Offices for an expanding economy : corporate branch offices, back offices, service corporations, and start-ups. Changing suburbs and office parks. Birmingham and Waltham : the first office parks. The research park. Expansion of the office park. A longer, greener view. An American Versailles? -- Global pastoral capitalism : you will feel like you are in heaven. Global competition and pastoral status. Pastoral capitalism goes global. Capitalist magic : gazing at greenness. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2010038852 |
| ISBN | 9780262015431 (hardcover : alk. paper) |
| ISBN | 0262015439 (hardcover : alk. paper) |
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