On message : television advertising by the presidential candidates in election 2008

On message : television advertising by the presidential candidates in election 2008 / E.D. Dover.

Author/creator	Dover, E. D. (Edwin D.), 1946-
Format	Book and Print
Publication Info	Lanham, Md. : Lexington Books, ©2010.
Description	vii, 261 pages ; 24 cm
Subject(s)	Presidents--United States --Election --2008. Advertising, Political--United States. Television in politics--United States. Political campaigns--United States.

Contents	Introduction and general overview -- Overview of the election campaigns -- The nomination campaigns. Democrats : the early votes -- Democrats : Obama versus Clinton -- The Republican nomination campaign -- The general election. The Obama campaign -- The McCain campaign -- Observations. Discussion and conclusions.
Bibliography note	Includes bibliographical references and index.
LCCN	2010031043
ISBN	9780739147900 (cloth : alk. paper)
ISBN	0739147900 (cloth : alk. paper)

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	JK526 2008 .D68 2010	✔ Available	Place Hold