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LEADER 03759cam a22006134a 4500

001 ocn668188513;

003 OCoLC;

005 20141212100756.0;

008 110318s2011 nyu b 001 0 eng ;

010 a| 2011009633;

020 a| 9780307887320 (hardback);

020 a| 0307887324 (hardback);

020 z| 9780307887344 (ebk);

020 z| 0307887340 (ebk);

029 1 a| AU@b| 000046822698;

029 1 a| NZ1b| 13919154;

035 a| (Sirsi) a2809512;

035 a| (OCoLC)668188513;

035 a| 99947864369;

042 a| pcc;

049 a| EREE;

050 00 a| HB801b| .S56 2011;

082 00 a| 658.8/3432| 22;

084 a| BUS0000002| bisacsh;

100 1 a| Slywotzky, Adrian J.=| ^A370136;

245 10 a| Demand :b| creating what people love before they know they want it /c| Adrian J. Slywotzky ; with Karl Weber.;

250 a| 1st ed.;

300 a| viii, 357 pages ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| The mystery of demand. Magnetic. Zipcar invents a new kinds of freedom -- From ho-hum to gotta-have-it: Wegmans makes groceries magnetic -- Hassle map. The long, rocky road to a one-click world -- Better than a bonus: Bloomberg builds a service traders just won't give up -- CareMore connects the health care dots -- Backstory. It's what you don't see that counts: behind the kindle screen -- Tetra pak steps out from the backstory -- Trigger. Netflix and its two-hundred-year-old secret weapon -- Nespresso and the demand that almost wasn't -- Trajectory. Getting smarter faster: teach for America's drive to reshape educational demand -- The best lunch ever: pret a manger and the quest for the perfect sandwich -- Variation. Selling the symphony: it's not just about the music -- The Seattle Opera grows its audience one member at a time -- Demand variation, from the corner store to eurostar, the eighth wonder of the world -- Launch. The Achilles' heel of demand -- Portfolio. "Nobody knows anything" -- The biggest spark. Scientific discovery and the future of demand -- Coda: the demand creators.;

520 a| "Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--c| Provided by publisher.;

650 0 a| Demand (Economic theory)=| ^A141617;

650 0 a| Supply and demand.=| ^A17443;

650 0 a| Consumption (Economics)=| ^A17324;

650 0 a| Consumersx| Attitudes.=| ^A176244;

650 7 a| BUSINESS & ECONOMICS / General.2| bisacsh;

650 7 a| Supply and demand.2| sears;

700 1 a| Weber, Karl,d| 1953-=| ^A589752;

938 a| Baker and Taylorb| BTCPn| BK0009273381;

938 a| YBP Library Servicesb| YANKn| 100564269;

938 a| Coutts Information Servicesb| COUTn| 15487884;

938 a| Blackwell Book Serviceb| BBUSn| 100564269;

938 a| Brodartb| BRODn| 12426415c| $27.00;

949 a| HB801 .S56 2011h| Joyner48i| 30372013845588o| jjlm;

910 a| PromptCat;

994 a| 92b| ERE;

596 a| 1;

998 a| 2809512;

999 a| HB801 .S56 2011w| LCc| 1i| 30372013845588d| 4/24/2012e| 4/19/2012l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 4/18/2012x| BOOKz| JSTACKSo| .STAFF. jjlm;

Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber.

Author/creator	Slywotzky, Adrian J.
Other author	Weber, Karl, 1953-
Format	Book
Edition	1st ed.
Publication Info	New York : Crown Business, ©2011.
Description	viii, 357 pages ; 25 cm
Subjects	Demand (Economic theory) Supply and demand. Consumption (Economics) Consumers--Attitudes.

Contents	The mystery of demand. Magnetic. Zipcar invents a new kinds of freedom -- From ho-hum to gotta-have-it: Wegmans makes groceries magnetic -- Hassle map. The long, rocky road to a one-click world -- Better than a bonus: Bloomberg builds a service traders just won't give up -- CareMore connects the health care dots -- Backstory. It's what you don't see that counts: behind the kindle screen -- Tetra pak steps out from the backstory -- Trigger. Netflix and its two-hundred-year-old secret weapon -- Nespresso and the demand that almost wasn't -- Trajectory. Getting smarter faster: teach for America's drive to reshape educational demand -- The best lunch ever: pret a manger and the quest for the perfect sandwich -- Variation. Selling the symphony: it's not just about the music -- The Seattle Opera grows its audience one member at a time -- Demand variation, from the corner store to eurostar, the eighth wonder of the world -- Launch. The Achilles' heel of demand -- Portfolio. "Nobody knows anything" -- The biggest spark. Scientific discovery and the future of demand -- Coda: the demand creators.
Abstract	"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
LCCN	2011009633
ISBN	9780307887320 (hardback)
ISBN	0307887324 (hardback)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HB801 .S56 2011	✔ Available	Place Hold

Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber.

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