Strategic planning, marketing & public relations, and fund-raising in higher education : perspectives, readings, and annotated bibliography

Strategic planning, marketing & public relations, and fund-raising in higher education : perspectives, readings, and annotated bibliography / by Cynthia C. Ryans and William L. Shanklin.

Author/creator	Ryans, Cynthia C., 1933-
Other author/creator	Shanklin, William L.
Format	Book and Print
Publication Info	Metuchen, N.J. : Scarecrow Press, 1986.
Description	xiv, 266 pages : illustrations ; 23 cm
Subject(s)	Universities and colleges--United States --Business management --Planning. Strategic planning--United States. College students--United States --Recruiting. Universities and colleges--Public relations --United States. Educational fund raising--United States.

Bibliography note	Includes bibliographies and indexes.
LCCN	86003871
ISBN	0810818914

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	LB2341.93 .U6 R82 1986	✔ Available	Place Hold