Strategic planning, marketing & public relations, and fund-raising in higher education : perspectives, readings, and annotated bibliography / by Cynthia C. Ryans and William L. Shanklin.

Author/creator Ryans, Cynthia C., 1933-
Other author Shanklin, William L.
Format Book
Publication InfoMetuchen, N.J. : Scarecrow Press, 1986.
Descriptionxiv, 266 pages : illustrations ; 23 cm
Subjects
Universities and colleges--United States. --Business management. --Planning.
Strategic planning--United States.
College students--United States. --Recruiting.
Universities and colleges--Public relations. --United States.
Educational fund raising--United States.

Bibliography noteIncludes bibliographies and indexes.
LCCN 86003871
ISBN0810818914

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks LB2341.93 .U6 R82 1986 ✔ Available Place Hold