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LEADER 01189cam a2200325 a 4500

001 ocm13008437;

005 20141212095032.0;

008 851224s1986 njua b 001 0 eng ;

010 a| 85031237;

020 a| 0139609156;

035 a| (Sirsi) o13008437;

035 a| (OCoLC)13008437;

049 a| EREE;

050 00 a| HF5861b| .T47 1986;

082 0 a| 659.13/32| 19;

100 1 a| Throckmorton, Joan.=| ^A202199;

245 10 a| Winning direct response advertising :b| how to recognize it, evaluate it, inspire it, create it /c| Joan Throckmorton.;

300 a| xiv, 397 pages :b| illustrations ;c| 29 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertising, Direct-mail.=| ^A62101;

650 0 a| Direct marketing.=| ^A163515;

919 a| BOOK;

596 a| 1;

998 a| 279567;

999 a| HF5861 .T47 1986w| LCc| 1i| 30372004193550d| 5/6/2009f| 1/30/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 11/28/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Winning direct response advertising : how to recognize it, evaluate it, inspire it, create it / Joan Throckmorton.

Author/creator	Throckmorton, Joan
Format	Book
Publication Info	Englewood Cliffs, N.J. : Prenctie-Hall, ©1986.
Description	xiv, 397 pages : illustrations ; 29 cm
Subjects	Advertising, Direct-mail. Direct marketing.

Bibliography note	Includes bibliographical references and index.
LCCN	85031237
ISBN	0139609156

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5861 .T47 1986	✔ Available	Place Hold

Winning direct response advertising : how to recognize it, evaluate it, inspire it, create it / Joan Throckmorton.

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