ECU Libraries Catalog

Creativity in services marketing : what's new, what works, what's developing / edited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia Marshall.

Format Book and Print
Publication InfoChicago, IL : American Marketing Association, 1986.
Description175 pages : illustrations ; 28 cm.
Subject(s)
Service industries--Congresses.
Marketing--Congresses.
Other author/creatorVenkatesan, M., 1936-
Other author/creatorSchmalensee, Diane H.
Other author/creatorMarshall, Claudia E.
Other author/creatorAmerican Marketing Association.
Other author/creatorServices Marketing Conference (4th : 1985 : San Francisco, Calif.)
Series Proceedings series / American Marketing Association
Proceedings series (American Marketing Association) ^A156503
General notePapers presented at AMA's Services Marketing Conference held in San Francisco, September 8-11, 1985.
Bibliography noteIncludes bibliographies.
LCCN 85026785
ISBN0877571791 (pbk.)

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HD9980.5 .C74 1986 ✔ Available Place Hold
East Carolina University
East Fifth Street | Greenville, NC 27858-4353 USA | 252.328.6131 | Contact Webmaster