Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
| Other author | Zwick, Detlev. |
| Other author | Cayla, Julien. |
| Other author | ProQuest (Firm) |
| Format | Electronic |
| Publication Info | Oxford : Oxford University Press, 2011. |
| Description | xi, 357 pages : illustrations |
| Supplemental Content | Click to View |
| Subjects |
| Contents | pt. 1. Studying marketing differently -- pt. 2. Marketing as performance : tools and devices -- pt. 3. The political economy of marketing practice -- pt. 4. The diffusion of marketing ideology and its effects. |
| Bibliography note | Includes bibliographical references and index. |
| Reproduction note | Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Genre/form | Electronic books. |
| LCCN | 2011921180 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |