Human behavior in marketing / [by] John Douglas, George A. Field [and] Lawrence X. Tarpey.
| Author/creator | Douglas, John, 1929- |
| Other author | Field, George Albert, 1918- |
| Other author | Tarpey, Lawrence X. |
| Other author | Field, George Albert, 1918- |
| Format | Book |
| Publication Info | Columbus, Ohio : C. E. Merrill Books, [1967] |
| Description | xi, 204 pages : illustrations ; 23 cm |
| Subjects |
| General note | "Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966." |
| Bibliography note | Includes bibliographies. |
| LCCN | 67012300 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.1 .D6 | ✔ Available | Place Hold |