Leading the narrative : the case for strategic communication

Leading the narrative : the case for strategic communication / Mari K. Eder.

Author/creator	Eder, Mari K.
Format	Book and Print
Publication Info	Annapolis, Md. : Naval Institute Press, ©2011.
Description	x, 126 pages : illustrations ; 24 cm
Subject(s)	United States. Armed Forces--Public relations. Armed Forces and mass media--United States. Communication policy--United States.

Contents	Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.
Bibliography note	Includes bibliographical references and index.
LCCN	2011024316
ISBN	9781612510477 (hardcover : alk. paper)
ISBN	1612510477 (hardcover : alk. paper)

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	P96.A752 U55 2011	✔ Available	Place Hold