Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder.

Author/creator Sponder, Marshall
Format Book
Publication InfoNew York : McGraw-Hill, ©2012.
Descriptionxiv, 316 pages : illustrations, maps ; 24 cm
Subjects
Internet marketing.
Social media.
Marketing research.
Consumer profiling.

Contents The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
Bibliography noteIncludes bibliographical references (p. 297-305) and index.
LCCN 2011018027
ISBN9780071768290 (alk. paper)
ISBN0071768297 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.1265 .S66 2012 ✔ Available Place Hold