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001 ocn657270860;

003 OCoLC;

005 20141212080307.0;

008 100819s2011 nyua b 001 0 eng ;

010 a| 2010033993;

016 7 a| 0156967922| Uk;

020 a| 9780823232567 (cloth : alk. paper);

020 a| 0823232565 (cloth : alk. paper);

020 a| 9780823232574 (pbk. : alk. paper);

020 a| 0823232573 (pbk. : alk. paper);

029 1 a| AU@b| 000045973955;

029 1 a| NZ1b| 13800155;

035 a| (Sirsi) 99947062373;

035 a| (OCoLC)657270860;

035 a| 99947062373;

049 a| EREE;

050 00 a| P96.E25b| P528 2011;

082 00 a| 338.4/7302232| 22;

100 1 a| Picard, Robert G.=| ^A160985;

245 14 a| The economics and financing of media companies /c| Robert G. Picard.;

250 a| 2nd ed.;

260 a| New York :b| Fordham University Press,c| 2011.;

300 a| ix, 274 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.;

650 0 a| Mass mediax| Economic aspects.=| ^A90876;

650 0 a| Mass mediax| Finance.=| ^A23845;

938 a| Ingramb| INGRn| 9780823232567;

938 a| YBP Library Servicesb| YANKn| 3150652;

938 a| Blackwell Book Serviceb| BBUSn| 3150652;

938 a| Midwest Library Servicesb| MWSTn| 02370922010;

938 a| Coutts Information Servicesb| COUTn| 11450071;

938 a| Brodartb| BRODn| 11070099c| $75.00;

949 a| P96.E25 P528 2011h| Joyner48i| 30372013778995o| jjlm;

910 a| PromptCat;

994 a| 92b| ERE;

596 a| 1;

998 a| 2685965;

999 a| P96.E25 P528 2011w| LCc| 1i| 30372013778995d| 8/2/2012e| 3/15/2012f| 8/2/2012g| 1l| JGESm| JOYNERq| 1r| Ys| Yt| JGESBKu| 3/15/2012x| BOOKz| JSTACKSo| .STAFF. jjlm;

The economics and financing of media companies / Robert G. Picard.

Author/creator	Picard, Robert G.
Format	Book
Edition	2nd ed.
Publication Info	New York : Fordham University Press, 2011.
Description	ix, 274 pages : illustrations ; 23 cm
Subjects	Mass media--Economic aspects. Mass media--Finance.

Contents	Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
Bibliography note	Includes bibliographical references and index.
LCCN	2010033993
ISBN	9780823232567 (cloth : alk. paper)
ISBN	0823232565 (cloth : alk. paper)
ISBN	9780823232574 (pbk. : alk. paper)
ISBN	0823232573 (pbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	P96.E25 P528 2011	✔ Available	Place Hold

The economics and financing of media companies / Robert G. Picard.

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