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LEADER 01287cam a2200349I 4500

001 ocm00244857;

005 20141212080255.0;

008 720218s1950 nyua b 001 0 enge ;

010 a| 51000452;

035 a| (Sirsi) o00244857;

035 a| (OCoLC)244857;

040 a| DLCc| WSUd| m.c.d| SERd| m/cd| EREd| m.c.d| UtOrBLW;

049 a| EREE;

050 00 a| HF5822b| .L78;

082 0 a| 659.10115;

100 1 a| Lucas, Darrell Blaine,d| 1902-1995.=| ^A195502;

245 10 a| Advertising psychology and research ;b| an introductory book /c| by Darrell Blaine Lucas and Steuart Henderson Britt.;

250 a| 1st ed.;

260 a| New York :b| McGraw-Hill,c| 1950.;

300 a| xi, 765 pages :b| illustrations (part color) ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographies.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Advertisingx| Research.=| ^A90391;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

700 1 a| Britt, Steuart Henderson,d| 1907-1979.=| ^A24369;

919 a| BOOK;

596 a| 1;

998 a| 268567;

999 a| HF5822 .L78w| LCc| 1i| 30372009393692d| 12/16/2009e| 10/17/2007l| JGESm| JOYNERn| 12r| Ys| Yt| JGESBKu| 11/28/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Advertising psychology and research ; an introductory book / by Darrell Blaine Lucas and Steuart Henderson Britt.

Author/creator	Lucas, Darrell Blaine
Other author	Britt, Steuart Henderson, 1907-1979.
Format	Book
Edition	1st ed.
Publication Info	New York : McGraw-Hill, 1950.
Description	xi, 765 pages : illustrations (part color) ; 24 cm
Subjects	Advertising. Advertising--Research. Advertising--Psychological aspects.

Bibliography note	Includes bibliographies.
LCCN	51000452

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5822 .L78	✔ Available	Place Hold

Advertising psychology and research ; an introductory book / by Darrell Blaine Lucas and Steuart Henderson Britt.

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