/LC.GIF&client=easterncarolinaedu)
The future of global business : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.
| Other author | Czinkota, Michael R. |
| Other author | Ronkainen, Ilkka A. |
| Other author | Kotabe, Masaaki. |
| Format | Book |
| Publication Info | New York : Routledge, 2011. |
| Description | xvi, 752 pages : illustrations ; 24 cm |
| Subjects |
| Abstract | In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. -- |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2010022288 |
| ISBN | 9780415800938 (hardback : alk. paper) |
| ISBN | 0415800935 (hardback : alk. paper) |
| ISBN | 9780415800945 (pbk. : alk. paper) |
| ISBN | 0415800943 (pbk. : alk. paper) |
| ISBN | 9780203878132 (ebook) |
| ISBN | 0203878132 (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF1416 .F88 2011 | ✔ Available | Place Hold |