Money games : profiting from the convergence of sports and entertainment / David M. Carter.

Author/creator Carter, David M., 1964-
Format Book
Publication InfoStanford, Calif. : Stanford University Press, 2011.
Descriptionxi, 290 pages ; 24 cm
Subjects

Contents Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.
Bibliography noteIncludes bibliographical references and index.
LCCN 2010012010
ISBN9780804759557 (cloth : alk. paper)
ISBN0804759553 (cloth : alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks GV716 .C363 2011 ✔ Available Place Hold