Money games : profiting from the convergence of sports and entertainment / David M. Carter.
| Author/creator | Carter, David M., 1964- |
| Format | Book |
| Publication Info | Stanford, Calif. : Stanford University Press, 2011. |
| Description | xi, 290 pages ; 24 cm |
| Subjects |
| Contents | Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2010012010 |
| ISBN | 9780804759557 (cloth : alk. paper) |
| ISBN | 0804759553 (cloth : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | GV716 .C363 2011 | ✔ Available | Place Hold |