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LEADER 03848cam a2200601 a 4500

001 ocn650209948;

003 OCoLC;

005 20141212074240.0;

008 100803s2011 enka b 001 0 eng ;

010 a| 2010033025;

015 a| GBB0908812| bnb;

016 7 a| 0156126182| Uk;

019 a| 691065715;

020 a| 9780521197649 (hardback);

020 a| 0521197643 (hardback);

020 a| 9780521149631 (pbk. : alk. paper);

020 a| 0521149630 (pbk. : alk. paper);

029 1 a| AU@b| 000045953508;

029 1 a| NLGGCb| 32849416X;

035 a| (Sirsi) 99945642598;

035 a| (OCoLC)650209948;

035 a| 99945642598;

049 a| EREE;

050 00 a| HD60b| .H875 2011;

082 00 a| 658.4/082| 22;

100 1 a| Husted, Bryan,d| 1957-=| ^A1060424;

245 10 a| Corporate social strategy :b| stakeholder engagement and competitive advantage /c| Bryan W. Husted, David Bruce Allen.;

260 a| Cambridge, UK ;a| New York :b| Cambridge University Press,c| 2011.;

300 a| xiii, 348 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

520 a| "Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders"--Provided by publisher.;

504 a| Includes bibliographical references and index.;

505 0 a| Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy.;

650 0 a| Social responsibility of business.=| ^A285320;

650 0 a| Social entrepreneurship.=| ^A719340;

650 0 a| Social actionx| Economic aspects.=| ^A310;

650 0 a| Strategic planningx| Social aspects.=| ^A161713;

700 1 a| Allen, David Bruce,d| 1951-=| ^A1060997;

856 42 3| Cover imageu| http://assets.cambridge.org/97805211/97649/cover/9780521197649.jpg;

938 a| Baker and Taylorb| BTCPn| BK0009141319;

938 a| YBP Library Servicesb| YANKn| 3423419;

938 a| Coutts Information Servicesb| COUTn| 12905714;

938 a| Blackwell Book Serviceb| BBUSn| 3423419;

938 a| Midwest Library Servicesb| MWSTn| 02430392010;

949 a| HD60 .H875 2011h| Joyner48i| 30372013144313o| jjlm;

910 a| PromptCat;

994 a| 92b| ERE;

596 a| 1;

998 a| 2621645;

999 a| HD60 .H875 2011w| LCc| 1i| 30372013144313d| 5/8/2015e| 5/6/2014l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 12/8/2011x| BOOKz| JSTACKSo| .STAFF. jjlm;

Corporate social strategy : stakeholder engagement and competitive advantage / Bryan W. Husted, David Bruce Allen.

Author/creator	Husted, Bryan, 1957-
Other author	Allen, David Bruce, 1951-
Format	Book
Publication Info	Cambridge, UK ; New York : Cambridge University Press, 2011.
Description	xiii, 348 pages : illustrations ; 24 cm
Supplemental Content	Cover image
Subjects	Social responsibility of business. Social entrepreneurship. Social action--Economic aspects. Strategic planning--Social aspects.

Contents	Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy.
Abstract	"Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders"--Provided by publisher.
Bibliography note	Includes bibliographical references and index.
LCCN	2010033025
ISBN	9780521197649 (hardback)
ISBN	0521197643 (hardback)
ISBN	9780521149631 (pbk. : alk. paper)
ISBN	0521149630 (pbk. : alk. paper)

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Joyner	General Stacks	HD60 .H875 2011	✔ Available	Place Hold

Corporate social strategy : stakeholder engagement and competitive advantage / Bryan W. Husted, David Bruce Allen.

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