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001 ocn424559987;

003 OCoLC;

005 20141212074239.0;

008 110211s2011 enka b 001 0 eng ;

010 a| 2011006602;

016 7 a| 0157007062| Uk;

020 a| 9780230218581 (pbk.);

020 a| 023021858X (pbk.);

029 1 a| AU@b| 000046715096;

029 1 a| NZ1b| 13703258;

029 1 a| UNITYb| 122873947;

029 1 a| LBRUTb| 023021858x;

029 1 a| UKNFKb| 023021858X;

029 1 a| LGLb| 023021858x;

035 a| (Sirsi) 99945642581;

035 a| (OCoLC)424559987;

035 a| 99945642581;

042 a| pcc;

049 a| EREE;

050 00 a| HD30.28b| .C356 2011;

082 00 a| 658.4/0122| 22;

084 a| BUS063000a| BUS041000a| BUS0080002| bisacsh;

100 1 a| Campbell, David J.=| ^A130258;

245 10 a| Business strategy :b| an introduction /c| David Campbell, David Edgar, George Stonehouse.;

250 a| 3rd ed.;

260 a| Houndmills, Basingstoke, Hampshire ;a| New York :b| Palgrave Macmillan,c| 2011.;

300 a| xxvi, 363 pages :b| illustrations (some color) ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

520 a| "Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"--c| Provided by publisher.;

504 a| Includes bibliographical references and index.;

505 8 a| Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management: present and future trends -- Glossary of key terms -- Index.;

650 0 a| Business planning.=| ^A364146;

650 0 a| Strategic planning.=| ^A161713;

650 7 a| BUSINESS & ECONOMICS / Strategic Planning.2| bisacsh;

650 7 a| BUSINESS & ECONOMICS / Management.2| bisacsh;

650 7 a| BUSINESS & ECONOMICS / Business Ethics.2| bisacsh;

700 1 a| Edgar, David,d| 1968-=| ^A1061306;

700 1 a| Stonehouse, George.=| ^A872735;

938 a| Baker and Taylorb| BTCPn| BK0008472577;

938 a| YBP Library Servicesb| YANKn| 3431834;

938 a| Blackwell Book Service UKb| BBUKn| 3431834;

938 a| Blackwell Book Serviceb| BBUSn| 3431834;

938 a| Coutts Information Servicesb| COUTn| 10479763;

949 a| HD30.28 .C356 2011h| Joyner48i| 30372013144610o| jjlm;

910 a| PromptCat;

994 a| 92b| ERE;

596 a| 1;

998 a| 2621632;

999 a| HD30.28 .C356 2011w| LCc| 1i| 30372013144610d| 3/31/2025e| 2/10/2025l| JGESm| JOYNERn| 8q| 1r| Ys| Yt| JGESBKu| 12/8/2011x| BOOKz| JSTACKSo| .STAFF. jjlm;

Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse.

Author/creator	Campbell, David J.
Other author	Edgar, David, 1968-
Other author	Stonehouse, George.
Format	Book
Edition	3rd ed.
Publication Info	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
Description	xxvi, 363 pages : illustrations (some color) ; 25 cm
Subjects	Business planning. Strategic planning.

Contents	Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management: present and future trends -- Glossary of key terms -- Index.
Abstract	"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
LCCN	2011006602
ISBN	9780230218581 (pbk.)
ISBN	023021858X (pbk.)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD30.28 .C356 2011	✔ Available	Place Hold

Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse.

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