Destination marketing and management : theories and applications / edited by Youcheng Wang and Abraham Pizam.
| Other author | Wang, Youcheng. |
| Other author | Pizam, Abraham. |
| Other author | ProQuest (Firm) |
| Format | Electronic |
| Publication Info | Cambridge : CAB International, ©2011. |
| Description | x, 370 pages : illustrations |
| Supplemental Content | Click to View |
| Subjects |
| Contents | pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities. |
| Bibliography note | Includes bibliographical references and index. |
| Reproduction note | Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Genre/form | Electronic books. |
| LCCN | 2010050329 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |