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001 ocn697980009;

003 OCoLC;

005 20141212073948.0;

008 110120s2011 enk b 001 0 eng ;

010 a| 2011002378;

016 7 a| 0157342462| Uk;

020 a| 9780749462871 (pbk.);

020 a| 0749462876 (pbk.);

020 a| 9780749462888 (ebk.);

020 a| 0749462884 (ebk.);

029 1 a| AU@b| 000046580212;

029 1 a| AU@b| 000047225305;

029 1 a| NZ1b| 13682425;

035 a| (Sirsi) 99945515387;

035 a| (OCoLC)697980009;

035 a| 99945515387;

049 a| EREE;

050 00 a| HD69.B7b| H346 2011;

082 00 a| 658.8/272| 22;

100 1 a| Haig, Matt.=| ^A592658;

245 10 a| Brand success :b| how the world's top 100 brands thrive and survive /c| Matt Haig.;

250 a| 2nd ed.;

260 a| London ;a| Philadelphia :b| Kogan Page,c| 2011.;

300 a| vii, 296 pages ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.;

504 a| Includes bibliographical references (p. 290-291) and index.;

505 0 a| Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.;

650 0 a| Brand name productsx| Management.=| ^A331687;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Advertising.=| ^A4605;

938 a| Ingramb| INGRn| 9780749462871;

938 a| YBP Library Servicesb| YANKn| 100556495;

938 a| Blackwell Book Service UKb| BBUKn| 100556495;

938 a| Coutts Information Servicesb| COUTn| 15048532;

938 a| Blackwell Book Serviceb| BBUSn| 100556495;

949 a| HD69.B7 H346 2011h| Joyner48i| 30372013135535o| jjlm;

910 a| PromptCat;

994 a| 92b| ERE;

596 a| 1;

998 a| 2614713;

999 a| HD69.B7 H346 2011w| LCc| 1i| 30372013135535d| 1/13/2015e| 12/4/2014l| JGESm| JOYNERn| 8r| Ys| Yt| JGESBKu| 12/8/2011x| BOOKz| JSTACKSo| .STAFF. jjlm;

Brand success : how the world's top 100 brands thrive and survive / Matt Haig.

Author/creator	Haig, Matt
Format	Book
Edition	2nd ed.
Publication Info	London ; Philadelphia : Kogan Page, 2011.
Description	vii, 296 pages ; 22 cm
Subjects	Brand name products--Management. Branding (Marketing) Advertising.

Contents	Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
General note	Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.
Bibliography note	Includes bibliographical references (p. 290-291) and index.
LCCN	2011002378
ISBN	9780749462871 (pbk.)
ISBN	0749462876 (pbk.)
ISBN	9780749462888 (ebk.)
ISBN	0749462884 (ebk.)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 H346 2011	✔ Available	Place Hold

Brand success : how the world's top 100 brands thrive and survive / Matt Haig.

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