Bold : how to be brave in business and win / Shaun Smith, & Andy Milligan.
| Author/creator | Smith, Shaun |
| Other author | Milligan, Andy. |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | Philadelphia, PA : Kogan Page, 2011. |
| Description | xi, 317 pages : color illustrations ; 24 cm |
| Subjects |
| Contents | Virgin galactic -- O2 -- AirAsia X -- Chilli Beans -- Six senses resorts and spas -- Burberry -- BBH -- The geek squad -- Zappos.com -- Umpqua bank -- TNT express -- JCB -- Innocent -- WWF -- How to be bold : practices, principles and people -- Bold practice survey. |
| Abstract | Describes fourteen businesses which have developed unique brands, discussing how their well-defined business objectives, customer service, strong execution, and marketing strategies have differentiated them from their competitors and made them successful. |
| LCCN | 2010051626 |
| ISBN | 9780749463441 |
| ISBN | 0749463449 |
| ISBN | 9780749463458 |
| ISBN | 0749463457 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5386 .S694 2011 | ✔ Available | Place Hold |