Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker, Margaret Shaw.
| Author/creator | Shoemaker, Stowe |
| Other author | Shaw, Margaret, 1949- |
| Format | Book |
| Publication Info | Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2008. |
| Description | xxv, 611 pages : color illustrations, color maps ; 28 cm |
| Supplemental Content | Table of contents only |
| Supplemental Content | Table of contents |
| Subjects |
| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 2007015278 |
| ISBN | 0135132711 |
| ISBN | 9780135132715 |
| ISBN | 0131708279 (pbk.) |
| ISBN | 9780131708273 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | TX911.3.M3 S553 2008 | ✔ Available | Place Hold |