The aesthetics of merchandise presentation

The aesthetics of merchandise presentation / Joseph Weishar.

Author/creator	Weishar, Joseph
Format	Book and Print
Publication Info	Cincinnati, Ohio : ST Books, ©2005.
Description	xi, 268 pages : illustrations (some color) ; 29 cm
Subject(s)	Merchandising. Store decoration--Psychological aspects. Interior architecture. Consumer behavior.

Variant title	Merchandise presentation
Contents	Applied aesthetics: the art of seeing -- Elements of presentation -- Feature presentations and focal points -- Color and lighting -- Changing customer habits -- Overseas -- Kmart -- Shopping entertainment -- Christmas -- Training in academia -- Training professional -- Making a visual presentation -- Wrap-up -- Appendix : Sample quiz ; Letters ; Evaluation checklist ; Seasonal planning calendar.
General note	Includes index.
ISBN	0944094473
ISBN	9780944094471

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.165 .W45 2005	✔ Available	Place Hold