ECU Libraries Catalog

Developing business strategies / David A. Aaker.

Author/creator Aaker, David A.
Format Book and Print
Publication InfoNew York : Wiley, ©1984.
Descriptionxvi, 391 pages : illustrations ; 24 cm.
Series Ronald series on marketing management, 0275-875X
Ronald series on marketing management. ^A632278
Bibliography noteIncludes bibliographical references and index.
LCCN 83021906
ISBN0471871796 :

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HD30.28 .A23 1984 ✔ Available Place Hold