What clients love : a field guide to growing your business / Harry Beckwith.
| Author/creator | Beckwith, Harry, 1949- |
| Format | Book |
| Publication Info | New York : Warner Books, ©2003. |
| Description | xvii, 282 pages ; 20 cm |
| Supplemental Content | Publisher description |
| Subjects |
| Contents | Drawing Your Blueprints -- Four Building Blocks: Enormous Oranges and Canary Yellow Bugs: Clear Communications -- The Velvet Sledgehammer: A Compelling Message -- Blue Martinis and Omaha Surfing: A Reassuring Brand -- Americans the Beautiful and Pretty Woman: Caring Service -- The Traits Clients Love -- Your Greatest Asset -- My Favorite Part: Acknowledgments 279. |
| Bibliography note | Includes bibliographical references (p. 267-274). |
| LCCN | 2002069122 |
| ISBN | 0446527556 |
| ISBN | 9780446527552 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | TRC Nonfiction | 658.8 B3896W | ✔ Available | Place Hold |