Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler.
| Author/creator | Lilien, Gary L., 1946- |
| Other author | Kotler, Philip. |
| Other author | Kotler, Philip |
| Format | Book |
| Publication Info | New York : Harper & Row, ©1983. |
| Description | xx, 875 pages : illustrations ; 25 cm |
| Subjects |
| General note | Rev. ed. of: Marketing decision making / Philip Kotler. [1971] |
| General note | Includes indexes. |
| Bibliography note | Bibliography: p. 809-858. |
| LCCN | 83012699 |
| ISBN | 0060440767 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.135 .L54 1983 | ✔ Available | Place Hold |