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001 ocn607985447;

003 OCoLC;

005 20141212063550.0;

008 100719s2010 enk b 001 0 eng ;

010 a| 2010030171;

015 a| GBB0728372| bnb;

016 7 a| 0155781022| Uk;

020 a| 9780521889087 (hardback);

020 a| 0521889081 (hardback);

020 a| 9780521717779 (pbk.);

020 a| 0521717779 (pbk.);

029 1 a| AU@b| 000045856417;

029 1 a| NZ1b| 13487960;

035 a| (Sirsi) o607985447;

035 a| (OCoLC)607985447;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| PN1993.5.U6b| B385 2010;

082 00 a| 791.409732| 22;

100 1 a| Berkowitz, Edward D.=| ^A10530;

245 10 a| Mass appeal :b| the formative age of the movies, radio, and tv /c| Edward D. Berkowitz.;

300 a| 212 pages ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Cambridge essential histories;

520 a| This work describes the changing world of American popular culture from the first sound movies through the age of television. It describes the development of the movies, radio, and television, fitting the entertainment industry into the larger story of American history. In short vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century. -- Provided by publisher.;

504 a| Includes bibliographical references and index.;

505 0 a| 1. Sound comes in, vaudeville and silent pictures go out -- 2. From Broadway to Hollywood with Groucho, Fred, and Ginger -- 3. Radio nights -- 4. From the 30s to the 40s with Kate, Bud, and Lou -- 5. Bogie, Bob, and the boys at war -- 6. The postwar movie scene -- 7. Make room for TV -- 8. Putting it together : Walt Disney introduces the baby boom to television -- 9. The end of an era?;

830 0 a| Cambridge essential histories.=| ^A700183;

856 42 3| Cover imageu| http://assets.cambridge.org/97805217/17779/cover/9780521717779.jpg;

938 a| Baker and Taylorb| BTCPn| BK0008921273;

938 a| YBP Library Servicesb| YANKn| 3423374;

938 a| Ingramb| INGRn| 9780521889087;

938 a| Coutts Information Servicesb| COUTn| 12481030;

949 a| PN1993.5.U6 B385 2010h| JOYNER48o| jmpli| 30372015985242;

994 a| C0b| ERE;

590 a| Little-356731--305131059176+;

596 a| 1 2;

998 a| 2462175;

999 a| PN1993.5.U6 B385 2010w| LCc| 1i| 30372015985242d| 3/4/2013e| 5/18/2011f| 3/4/2013g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 4/20/2011x| BOOKz| JSTACKSo| .STAFF. jmpl;

Mass appeal : the formative age of the movies, radio, and tv / Edward D. Berkowitz.

Author/creator	Berkowitz, Edward D.
Format	Book
Publication Info	Cambridge ; New York : Cambridge University Press, ©2010.
Description	212 pages ; 24 cm.
Supplemental Content	Cover image
Subjects	Motion pictures--United States. --History. --20th century. Radio programs--United States. --History. --20th century. Television programs--United States. --History. --20th century.

Series	Cambridge essential histories Cambridge essential histories. ^A700183
Contents	1. Sound comes in, vaudeville and silent pictures go out -- 2. From Broadway to Hollywood with Groucho, Fred, and Ginger -- 3. Radio nights -- 4. From the 30s to the 40s with Kate, Bud, and Lou -- 5. Bogie, Bob, and the boys at war -- 6. The postwar movie scene -- 7. Make room for TV -- 8. Putting it together : Walt Disney introduces the baby boom to television -- 9. The end of an era?
Abstract	This work describes the changing world of American popular culture from the first sound movies through the age of television. It describes the development of the movies, radio, and television, fitting the entertainment industry into the larger story of American history. In short vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century. -- Provided by publisher.
Local note	Little-356731--305131059176+
Bibliography note	Includes bibliographical references and index.
LCCN	2010030171
ISBN	9780521889087 (hardback)
ISBN	0521889081 (hardback)
ISBN	9780521717779 (pbk.)
ISBN	0521717779 (pbk.)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	PN1993.5.U6 B385 2010	✔ Available	Place Hold

Mass appeal : the formative age of the movies, radio, and tv / Edward D. Berkowitz.

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