Tools

LEADER 01460cam a2200397 a 4500

001 ocm09401121;

005 20141212063300.0;

008 830419s1983 iluaf b 001 0 eng ;

010 a| 82084060;

020 a| 025602846X;

035 a| (Sirsi) o09401121;

035 a| (OCoLC)9401121;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREEa| EREE;

050 00 a| HF5415b| .E65 1983;

082 0 a| 658.8/22| 19;

100 1 a| Engel, James F.=| ^A19182;

245 10 a| Promotional strategy :b| managing the marketing communications process /c| James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.;

250 a| 5th ed.;

260 a| Homewood, Ill. :b| R.D. Irwin,c| 1983.;

300 a| xv, 655 pages, 4 unnumbered pages of plates :b| illustrations (some color) ;c| 25 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Irwin series in marketing;

504 a| Includes bibliographical references and index.;

650 0 a| Marketing.=| ^A16179;

650 0 a| Advertising.=| ^A4605;

650 0 a| Marketingx| Management.=| ^A20223;

700 1 a| Warshaw, Martin R.=| ^A550820;

700 1 a| Kinnear, Thomas C.,d| 1943-=| ^A84888;

830 0 a| Irwin series in marketing.=| ^A654546;

919 a| BOOK;

596 a| 1;

998 a| 244590;

999 a| HF5415 .E65 1983w| LCc| 1i| 30372003233662d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 11/16/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

Author/creator	Engel, James F.
Other author	Warshaw, Martin R.
Other author	Kinnear, Thomas C., 1943-
Format	Book
Edition	5th ed.
Publication Info	Homewood, Ill. : R.D. Irwin, 1983.
Description	xv, 655 pages, 4 unnumbered pages of plates : illustrations (some color) ; 25 cm.
Subjects	Marketing. Advertising. Marketing--Management.

Series	Irwin series in marketing Irwin series in marketing. ^A654546
Bibliography note	Includes bibliographical references and index.
LCCN	82084060
ISBN	025602846X

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .E65 1983	✔ Available	Place Hold

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

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