Tools

LEADER 01172cam a2200337 a 4500

001 ocm08627706;

005 20141212060736.0;

008 820625s1983 maua b 000 0 eng ;

010 a| 82011516;

020 a| 0205079229 (pbk.);

035 a| (Sirsi) o08627706;

035 a| (OCoLC)8627706;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREEa| EREE;

050 00 a| HF5415.13b| .P38 1983;

082 0 a| 658.82| 19;

245 00 a| Perspectives on strategic marketing management /c| [edited by] Roger A. Kerin, Robert A. Peterson.;

250 a| 2nd ed.;

300 a| xiii, 483 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographies.;

650 0 a| Marketingx| Management.=| ^A20223;

700 1 a| Kerin, Roger A.=| ^A174907;

700 1 a| Peterson, Robert A.=| ^A20973;

919 a| BOOK;

596 a| 1;

998 a| 242000;

999 a| HF5415.13 .P38 1983w| LCc| 1i| 30372003233928d| 5/6/2009e| 4/26/1996f| 3/27/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 11/17/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Perspectives on strategic marketing management / [edited by] Roger A. Kerin, Robert A. Peterson.

Other author	Kerin, Roger A.
Other author	Peterson, Robert A.
Format	Book
Edition	2nd ed.
Publication Info	Boston : Allyn and Bacon, ©1983.
Description	xiii, 483 pages : illustrations ; 24 cm
Subjects	Marketing--Management.

Bibliography note	Includes bibliographies.
LCCN	82011516
ISBN	0205079229 (pbk.)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .P38 1983	✔ Available	Place Hold

Perspectives on strategic marketing management / [edited by] Roger A. Kerin, Robert A. Peterson.

Click here for more information about this title

Availability