30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free / Susan Gunelius.

Author/creator Gunelius, Susan
Format Book
Publication InfoNew York : McGraw-Hill, ©2011.
Descriptionix, 260 pages : illustrations ; 23 cm
Subjects
Internet marketing.
Online social networks.

Variant title Thirty-minute social media marketing
Contents Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.
Bibliography noteIncludes bibliographical references and index.
LCCN 2010026266
ISBN9780071743815 (alk. paper)
ISBN0071743812 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.1265 .G86 2011 ✔ Available Place Hold