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003 OCoLC;

005 20141212055033.0;

008 090610s2011 maua b 001 0 eng ;

010 a| 2009022876;

016 7 a| 1015230012| DNLM;

020 a| 9780763757977 (pbk.);

020 a| 0763757977 (pbk.);

029 1 a| CDXb| 10331701;

029 1 a| NLMb| 101523001;

029 1 a| AU@b| 000045438540;

029 1 a| NZ1b| 13401478;

035 a| (Sirsi) o391390619;

035 a| (OCoLC)391390619;

049 a| EREE;

050 00 a| RA427.8b| .S625 2011;

060 00 a| 2010 A-670;

060 10 a| WA 590b| S6783 2011;

082 00 a| 362.1068/82| 22;

245 00 a| Social marketing for public health :b| global trends and success stories /c| edited By Hong Cheng, Philip Kotler, Nancy R. Lee.;

300 a| xxv, 422 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Social Marketing for Public Health / Hong Cheng, Philip Kotler and Nancy R. Lee -- Reducing Tobacco Use in the United States: A Public Health Success Story ... So Far / Nancy R. Lee -- Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity / Francois Lagarde, Cathie Kryzanowski and James H. Mintz -- Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth / Ruth Massingill -- Tuberculosis: Keys to Success in Peru / Nancy R. Lee -- Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers / Rowena Merritt ... [et al.] -- Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / Giuseppe Fattori, Paola Artoni and Marcello Tedeschi -- Establishing a Healthy Drinking Culture: Systembolaget-Alcohol Monopoly and Public Health in Sweden / Karin M. Ekstrom and Lena Hansson -- Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria / Willard D. Shaw -- "Safe Water Saves Lives": Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar / Steven W. Honeyman -- Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan / Donald Ruschman, Randi Thompson and Tatiana Stafford -- "Love Your Liver, Improve Your Health": A Hepatitis B Prevention and Educational Campaign in China / Hong Cheng, Jun Qiao and Huixin Zhang -- Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information / Morikazu Hirose -- Successful Contraceptive Social Marketing Attempts in India / Sameer Deshpande ... [et al.] -- Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Singapore / Kavita Karan -- Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia / Samantha Snitow and Linda Brennan.;

650 0 a| Health promotion.=| ^A11149;

650 0 a| Social marketing.=| ^A238870;

650 0 a| Public health.=| ^A369;

700 1 a| Cheng, Hong,d| 1958-=| ^A1030994;

700 1 a| Kotler, Philip.=| ^A544422;

700 1 a| Lee, Nancy,d| 1932-=| ^A594511;

949 a| RA427.8b| .S625 2011h| JOYNER48o| jmpli| 30372014890906;

994 a| C0b| ERE;

938 a| YBP Library Servicesb| YANKn| 3101354;

938 a| Coutts Information Servicesb| COUTn| 10331701;

938 a| Blackwell Book Serviceb| BBUSn| R3824004c| $72.95;

596 a| 1;

998 a| 2398629;

999 a| RA427.8 .S625 2011w| LCc| 1i| 30372014890906d| 7/8/2015e| 6/30/2015l| JGESm| JOYNERn| 4q| 1r| Ys| Yt| JGESBKu| 2/7/2011x| BOOKz| JSTACKSo| .STAFF. jmpl;

Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler, Nancy R. Lee.

Other author	Cheng, Hong, 1958-
Other author	Kotler, Philip.
Other author	Lee, Nancy, 1932-
Format	Book
Publication Info	Sudbury, Mass. : Jones and Bartlett, ©2011.
Description	xxv, 422 pages : illustrations ; 23 cm
Subjects	Health promotion. Social marketing. Public health.

Contents	Social Marketing for Public Health / Hong Cheng, Philip Kotler and Nancy R. Lee -- Reducing Tobacco Use in the United States: A Public Health Success Story ... So Far / Nancy R. Lee -- Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity / Francois Lagarde, Cathie Kryzanowski and James H. Mintz -- Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth / Ruth Massingill -- Tuberculosis: Keys to Success in Peru / Nancy R. Lee -- Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers / Rowena Merritt ... [et al.] -- Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / Giuseppe Fattori, Paola Artoni and Marcello Tedeschi -- Establishing a Healthy Drinking Culture: Systembolaget-Alcohol Monopoly and Public Health in Sweden / Karin M. Ekstrom and Lena Hansson -- Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria / Willard D. Shaw -- "Safe Water Saves Lives": Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar / Steven W. Honeyman -- Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan / Donald Ruschman, Randi Thompson and Tatiana Stafford -- "Love Your Liver, Improve Your Health": A Hepatitis B Prevention and Educational Campaign in China / Hong Cheng, Jun Qiao and Huixin Zhang -- Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information / Morikazu Hirose -- Successful Contraceptive Social Marketing Attempts in India / Sameer Deshpande ... [et al.] -- Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Singapore / Kavita Karan -- Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia / Samantha Snitow and Linda Brennan.
Bibliography note	Includes bibliographical references and index.
LCCN	2009022876
ISBN	9780763757977 (pbk.)
ISBN	0763757977 (pbk.)

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Joyner	General Stacks	RA427.8 .S625 2011	✔ Available	Place Hold

Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler, Nancy R. Lee.

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