| Contents |
Positioning libraries in a changing environment -- Thinking about public relations and communications for your library -- Defining your library's messages and audiences -- Developing your library's public relations/communications plan -- Exploring PR in different types of libraries -- Evaluating your PR program -- Building your library's brand -- Preparing for successful media relations -- Preparing press materials that get attention -- Using technology as a PR tool -- Transforming volunteers into library advocates -- Reaching out to bring users in -- Creating print communications materials that work -- Offering a warm, inviting environment for customers and staff -- Promoting your library through programs, special events, and exhibits -- Coping with communications during a crisis -- Building your network of PR pros. |
