Tools

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001 ocm56921394;

003 OCoLC;

005 20141212054629.0;

008 041102s2005 nyu bi 001 0 eng ;

010 a| 2004025944;

020 a| 1555704719 (alk. paper);

020 a| 9781555704711 (alk. paper);

029 1 a| YDXCPb| 1936401;

029 1 a| NZ1b| 8943837;

029 1 a| AU@b| 000027897840;

035 a| (Sirsi) o56921394;

035 a| (OCoLC)56921394;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| Z716.3b| .W58 2005;

082 00 a| 021.72| 22;

100 1 a| Wolfe, Lisa A.=| ^A390040;

245 10 a| Library public relations, promotions, and communications :b| a how-to-do-it manual /c| Lisa A. Wolfe.;

246 30 a| How-to-do-it manual;

250 a| 2nd ed.;

300 a| xv, 326 pages ;c| 27 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| How-to-do-it manuals for librarians ;v| no. 126;

504 a| Includes bibliographical references and index.;

505 0 a| Positioning libraries in a changing environment -- Thinking about public relations and communications for your library -- Defining your library's messages and audiences -- Developing your library's public relations/communications plan -- Exploring PR in different types of libraries -- Evaluating your PR program -- Building your library's brand -- Preparing for successful media relations -- Preparing press materials that get attention -- Using technology as a PR tool -- Transforming volunteers into library advocates -- Reaching out to bring users in -- Creating print communications materials that work -- Offering a warm, inviting environment for customers and staff -- Promoting your library through programs, special events, and exhibits -- Coping with communications during a crisis -- Building your network of PR pros.;

650 0 a| Librariesx| Public relationsz| United States.=| ^A48527;

650 12 a| Librariesz| United States.=| ^A918531;

650 12 a| Public Relations.=| ^A917725;

830 0 a| How-to-do-it manuals for librariesv| no. 126.=| ^A242229;

856 41 3| Table of contentsu| http://catdir.loc.gov/catdir/toc/ecip053/2004025944.html;

949 a| Z716.3 .W58 2005h| joyner48o| jhlri| 30372012785215;

994 a| C0b| ERE;

938 a| Baker & Taylorb| BKTYc| 65.00d| 65.00i| 1555704719n| 0004155950s| active;

938 a| YBP Library Servicesb| YANKn| 1936401;

938 a| Baker and Taylorb| BTCPn| 2004025944;

938 a| Ingramb| INGRn| 9781555704711;

596 a| 1;

998 a| 2389631;

999 a| Z716.3 .W58 2005w| LCc| 1i| 30372012785215l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 1/4/2011x| BOOKz| JSTACKSo| .STAFF. jhlr;

Library public relations, promotions, and communications : a how-to-do-it manual / Lisa A. Wolfe.

Author/creator	Wolfe, Lisa A.
Format	Book
Edition	2nd ed.
Publication Info	New York : Neal-Schuman Publishers, ©2005.
Description	xv, 326 pages ; 27 cm.
Supplemental Content	Table of contents
Subjects	Libraries--Public relations. --United States. Libraries--United States. Public Relations.

Portion of title	How-to-do-it manual
Series	How-to-do-it manuals for librarians ; no. 126 How-to-do-it manuals for libraries no. 126. ^A242229
Contents	Positioning libraries in a changing environment -- Thinking about public relations and communications for your library -- Defining your library's messages and audiences -- Developing your library's public relations/communications plan -- Exploring PR in different types of libraries -- Evaluating your PR program -- Building your library's brand -- Preparing for successful media relations -- Preparing press materials that get attention -- Using technology as a PR tool -- Transforming volunteers into library advocates -- Reaching out to bring users in -- Creating print communications materials that work -- Offering a warm, inviting environment for customers and staff -- Promoting your library through programs, special events, and exhibits -- Coping with communications during a crisis -- Building your network of PR pros.
Bibliography note	Includes bibliographical references and index.
LCCN	2004025944
ISBN	1555704719 (alk. paper)
ISBN	9781555704711 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	Z716.3 .W58 2005	✔ Available	Place Hold

Library public relations, promotions, and communications : a how-to-do-it manual / Lisa A. Wolfe.

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