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LEADER 01155cam a2200325 i 4500

001 ocm06042987;

005 20141212054617.0;

008 800201s1980 ilua b 000 0 eng ;

010 a| 80011092;

020 z| 0877581368;

035 a| (Sirsi) o06042987;

035 a| (OCoLC)6042987;

049 a| EREEa| EREE;

050 00 a| HF5415.2b| .R32;

082 0 a| 658.8/3;

245 00 a| Readings in managing the marketing research function /c| [compiled by] Lee Adler, Charles S. Mayer.;

300 a| vii, 191 pages :b| illustrations ;c| 28 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references.;

650 0 a| Marketing research.=| ^A17167;

700 1 a| Adler, Lee.=| ^A83342;

700 1 a| Mayer, Charles S.=| ^A552639;

919 a| BOOK;

596 a| 1;

998 a| 238792;

999 a| HF5415.2 .R32w| LCc| 1i| 30372003576177d| 5/6/2009e| 12/1/1992f| 3/27/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 11/18/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Readings in managing the marketing research function / [compiled by] Lee Adler, Charles S. Mayer.

Other author	Adler, Lee.
Other author	Mayer, Charles S.
Format	Book
Publication Info	Chicago, Ill. : American Marketing Association, ©1980.
Description	vii, 191 pages : illustrations ; 28 cm
Subjects	Marketing research.

Bibliography note	Includes bibliographical references.
LCCN	80011092

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2 .R32	✔ Available	Place Hold

Readings in managing the marketing research function / [compiled by] Lee Adler, Charles S. Mayer.

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