Tools

LEADER 01181cam a2200349 i 4500

001 ocm05942503;

005 20141212054613.0;

008 800110s1980 nyua b 001 0 eng ;

010 a| 79027930;

020 a| 0394322657 :c| $18.95;

035 a| (Sirsi) o05942503;

035 a| (OCoLC)5942503;

049 a| EREEa| EREE;

050 00 a| HF5823b| .G48;

082 0 a| 659.1/1;

100 1 a| Gilson, Christopher C.=| ^A117495;

245 10 a| Advertising concepts and strategies /c| Christopher Gilson & Harold W. Berkman.;

260 a| New York :b| Random House,c| 1980.;

300 a| xxx, 610 pages :b| illustrations ;c| 26 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

504 a| Bibliography: p. 587-593.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Marketing.=| ^A16179;

700 1 a| Berkman, Harold W.=| ^A557547;

919 a| BOOK;

596 a| 1;

998 a| 238724;

999 a| HF5823 .G48w| LCc| 1i| 30372008428036d| 5/6/2009e| 6/9/2000f| 1/30/2009g| 1l| JGESm| JOYNERn| 7r| Ys| Yt| JGESBKu| 11/28/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c. 1;

Advertising concepts and strategies / Christopher Gilson & Harold W. Berkman.

Author/creator	Gilson, Christopher C.
Other author	Berkman, Harold W.
Format	Book
Publication Info	New York : Random House, 1980.
Description	xxx, 610 pages : illustrations ; 26 cm
Subjects	Advertising. Marketing.

General note	Includes index.
Bibliography note	Bibliography: p. 587-593.
LCCN	79027930
ISBN	0394322657 :

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .G48	✔ Available	Place Hold

Advertising concepts and strategies / Christopher Gilson & Harold W. Berkman.

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