| Contents |
Section I. An integrated and customer-centered approach to merchandising in the FTAR complex : 1. Merchandising defined with the FTAR complex : STAR supply chain members ; Brief history of the FTAR industry and its changing business orientation ; Uniqueness of textile products ; Organizational structure of FTAR companies ; Overview of merchandising activities -- 2. Strategic planning : History of strategic planning ; Strategic planning process ; Profit and loss statements ; Budgets ; Market plan ; Merchandising plans -- Section II. The total product: product demand, pricing strategies, and channels of distribution : 3. Product : Types of merchandise ; Style structure ; Product categories ; Product sizes ; Industry zones ; Product life cycle as related to sale of fashion products ; Fashion, season, and trend modifiers to product classifications -- 4. Price : Pricing terminology ; Product value ; Perceptions of price ; Pricing ; Specific pricing strategies ; Action plans or pricing policies for pricing strategies ; Markdowns ; Other price adjustments -- 5. Positioning : Definition of positioning ; Cues ; Image ; Brand strategy ; Types of brands ; Groups of brands -- 6. Placement : Levels of distribution ; Channels of distribution ; Overview of retail categories, retail types, and store formats ; Traditional store-based retail types ; Nonstore retail types -- Section III. Tracking trends to forecast fashion change, its movement and direction : 7. Market research : Market research process ; Types of research ; Types of data ; Sources of data ; Methods for conducting merchandising-related ; Research ; Handling fashion-related data ; Value of data ; Quality of the data ; Data and technology ; Ownership and management of data in a consumer-centric partnership ; Use of the data ; Evaluation of vendors -- |
| Contents |
8. Scanning of the environments : Cultural environmental scan ; Natural resources environmental scan ; Technological environmental scan ; Business environmental scan (macro-market scan) ; FTAR industry environmental scan ; Competitive product analysis -- 9. People : Demographics: generational divisions ; Ethnicity ; Geographics ; Psychographics and lifestyle segmentations ; Behavioristics -- 10. Fashion forecasting : Fashion terminology ; Forecasting of fashion trends ; Fashion direction and movement ; Fashion adoption theories ; Factors impacting or influencing fashion ; Forecasting fashion trend elements -- Section IV. Line development process cycle : 11. Line concept development : Strategic planning outputs review ; Calendar development ; Market research and trend analysis activities ; Creative developmental activities ; Line plan summary development ; Tools for development activities -- 12. Line product development : Initiating the line product ; Product specifications ; Fabric sourcing ; Fist pattern development ; Fabric and color checks ; Manufacturability ; Quick costing ; Final costing ; Line release ; Freeze meeting ; Preparing the line for market -- 13. Line product management : Supply chain management ; Production sourcing strategies ; Selection of the production source ; Selecting the right country for the right product ; Sourcing personnel ; Evaluating a source company: premanufacturing ; Production patterns, grading, and markers ; Managing product trueness -- Section V. Buying-selling cycle : 14. Retail buyers prepare for market : Financial planning ; Buying-selling curve ; Developing six-month merchandise budgets ; Technique for developing model stock merchandise budgets ; Product planning ; Six rights of merchandising -- 15. Retail buyers shop the market : Fashion weeks ; Geographic locations of market centers ; Factors to consider for shopping the market ; Vendor selection ; Writing purchase orders and paying invoices ; Negotiating with vendors ; Vendor relationships -- 16. Retail buyers translate market findings : Presenting, promoting, publicizing, and packaging the image ; Presentation techniques ; Creating the image through presentation ; Retail environment and retail image ; Merchandise presentation using the 3 X 3 method ; Coordinating the marketing tools of promotions, publicity, and packaging ; Promotions ; Promotional vehicles ; Promotions including advertising ; Publicity ; Packaging. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2008053016 |
| ISBN | 9780131731257 (pbk.) |
| ISBN | 0131731254 (pbk.) |
