Fashion marketing & merchandising / Mary G. Wolfe.
| Author/creator | Wolfe, Mary Gorgen, 1941- |
| Other author | Wolfe, Mary Gorgen, 1941- |
| Format | Book |
| Edition | 3rd ed. |
| Publication Info | Tinley Park, Il : Goodheart-Willcox Co., ©2009. |
| Description | 672 pages : color illustrations ; 28 cm |
| Supplemental Content | Table of contents only |
| Supplemental Content | Table of contents |
| Subjects |
| Variant title | Fashion marketing and merchandising |
| Contents | The meaning of clothing and fashion -- Fashion movement -- Basic economic concepts -- Substance of the fashion industry -- Satisfying the fashion market -- Textile fibers and yarns -- Textile fabrics and finishes -- Using design in fashion -- The fashion design segment -- Ready-to-wear manufacturing -- Wholesale apparel marketing and distribution -- The retail segment -- Retail positioning -- Retail merchandise -- Planning to buy -- Merchandise buying -- Communicating information -- Concepts for successful selling -- Calculating for best results -- Service, safety, and security -- Fashion promotion through advertising and the press -- Visual merchandising -- Special event fashion shows -- A global perspective -- The latest fashion business trends -- Is a fashion career in your future? -- Textile and apparel careers -- Retail careers -- Promotion careers -- Entrepreneurship and other fashion-related careers. |
| General note | Rev. ed. of: The world of fashion merchandising, c1998, c2003. |
| General note | Includes index. |
| LCCN | 2007040105 |
| ISBN | 9781590709184 |
| ISBN | 1590709187 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD9940.A2 W65 2009 | ✔ Available | Place Hold |