The media economy / Alan B. Albarran.

Author/creator Albarran, Alan B.
Format Book
Publication InfoNew York : Routledge/Taylor & Francis, 2010.
Descriptionxi, 202 pages : illustrations ; 23 cm.
Subjects

SeriesMedia management and economics series
Media management and economics series. ^A1033220
Contents Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
Bibliography noteIncludes bibliographical references (p. [183]-190) and index.
LCCN 2010011613
ISBN9780415990455
ISBN0415990459
ISBN9780415990462
ISBN0415990467

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks P96.E25 A483 2010 ✔ Available Place Hold