Library marketing that works / Suzanne Walters.

Author/creator Walters, Suzanne
Format Book
Edition1st ed.
Publication InfoNew York : Neal-Schuman Publishers, ©2004.
Descriptionxx, 257 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
Subjects
Libraries--Public relations. --Handbooks, manuals, etc.
Libraries--Marketing. --Handbooks, manuals, etc.

Contents Pt. 1: Strategic planning: Begin with powerful mission, vision, values statements - Use a SWOT analysis to plan your marketing strategy. -- Pt. 2: Know your customers - Marketing goals using the six Ps strategy - Combine smart marketing tactics with the right action steps. -- Pt. 3: New directions in marketing: How libraries use relationship marketing - Marketing with technology. -- Appendices: Marketing tools you can use.
Abstract Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
General noteIncludes index.
General note"Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--p. xvi.
LCCN 2002035988
ISBN1555704735 (alk. paper)
ISBN9781555704735 (alk. paper)
ISBN155570462X
ISBN9781555704629

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks Z716.3 .W24 2004 ✔ Available Place Hold