Television and new media : must-click tv / Jennifer Gillan.
| Author/creator | Gillan, Jennifer |
| Format | Book |
| Publication Info | New York : Routledge, 2011. |
| Description | 313 pages ; 24 cm |
| Subjects |
| Contents | Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2010001331 |
| ISBN | 9780415802376 (hardback : alk. paper) |
| ISBN | 0415802377 (hardback : alk. paper) |
| ISBN | 9780415802383 (pbk. : alk. paper) |
| ISBN | 0415802385 (pbk. : alk. paper) |
| ISBN | 9780203875032 (e-book) |
| ISBN | 0203875036 (e-book) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | PN1992.3.U5 G55 2010 | ✔ Available | Place Hold |