Television and new media : must-click tv / Jennifer Gillan.

Contents Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
Bibliography noteIncludes bibliographical references and index.
LCCN 2010001331
ISBN9780415802376 (hardback : alk. paper)
ISBN0415802377 (hardback : alk. paper)
ISBN9780415802383 (pbk. : alk. paper)
ISBN0415802385 (pbk. : alk. paper)
ISBN9780203875032 (e-book)
ISBN0203875036 (e-book)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks PN1992.3.U5 G55 2010 ✔ Available Place Hold