Ukraine's destination image as perceived by U.S. college students / by Svitlana Iarmolenko.
| Author/creator | Iarmolenko, Svitlana |
| Other author | Schneider, Paige P. |
| Other author | East Carolina University. Department of Recreation and Leisure Studies. |
| Format | Theses and dissertations |
| Publication Info | [Greenville, N.C.] : East Carolina University, 2010. |
| Description | 105 pages : illustrations, digital, PDF file |
| Supplemental Content | Access via ScholarShip |
| Subjects |
| Summary | The present study is an exploration of Ukraine's destination image as viewed by U.S. college students. Student market is a rapidly growing one and presents opportunities for emerging destinations like Ukraine. A combination of qualitative and quantitative approaches was utilized to investigate the image of Ukraine and build a three-dimensional destination image model. Respondents were asked to answer three open-ended questions and rate the level of their agreement with pre-developed statements that pertain to Ukraine. Concepts conveyed by both methods were distributed along three continuums that comprise the destination image model. Implications for promotional and marketing efforts were suggested. |
| General note | Presented to the faculty of the Department of Recreation and Leisure Studies. |
| General note | Advisor: Paige Schneider. |
| General note | Title from PDF t.p. (viewed Jan. 6, 2011). |
| Dissertation note | M.S. East Carolina University 2010. |
| Bibliography note | Includes bibliographical references. |
| Technical details | System requirements: Adobe Reader. |
| Technical details | Mode of access: World Wide Web. |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |