| Contents |
The high price of a sedentary America and the challenge of getting society moving -- The benefits of widespread physical activity and opportunities to move the needle -- The evolution of an idea -- The marketing and social marketing of physical activity and fitness -- The case for the instant recess model -- Instant recess : what's good for the waistline is good for the bottom line! -- A glimpse into the future : how the recess model sparked a physical activity movement. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2010024933 |
| ISBN | 9780520263758 (cloth : alk. paper) |
| ISBN | 0520263758 (cloth : alk. paper) |
| ISBN | 9780520263765 (pbk. : alk. paper) |
| ISBN | 0520263766 (pbk. : alk. paper) |
