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The design of business : why design thinking is the next competitive advantage / Roger Martin.
| Author/creator | Martin, Roger L. |
| Format | Book |
| Publication Info | Boston, Mass. : Harvard Business Press, ©2009. |
| Description | xiii, 191 pages : illustrations ; 22 cm |
| Subjects |
| Contents | The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2009021389 |
| ISBN | 9781422177808 (hbk. : alk. paper) |
| ISBN | 1422177807 (hbk. : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD53 .M3644 2009 | ✔ Available | Place Hold |