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LEADER 01872cam a22005297a 4500

001 ocn262436153;

003 OCoLC;

005 20141212053015.0;

008 090218s2009 enka b 001 0 eng ;

010 a| 2009367202;

015 a| GBA8B84942| bnb;

015 a| 014-777072| bnb;

015 a| GBA-8B8492| bnb;

016 7 a| 0147770782| Uk;

020 a| 9780273722038 (pbk.);

020 a| 0273722034 (pbk.);

029 1 a| GBVCPb| 58325909X;

035 a| (Sirsi) o262436153;

035 a| (OCoLC)262436153;

042 a| lccopycat;

049 a| EREE;

050 00 a| HF5415.2b| .M35543 2009;

082 04 a| 658.830151182| 22;

084 a| 85.032| bcl;

245 00 a| Key marketing metrics :b| the 50+ metrics every manager needs to know /c| Paul W. Farris [and others].;

260 a| Harlow, England ;a| New York :b| Financial Times Prentice Hall,c| 2009.;

300 a| xiii, 353 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Rev. ed. of: Marketing metrics. 2006.;

504 a| Includes bibliographical references (p. 338-343) and index.;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Marketingx| Mathematical models.=| ^A25120;

650 17 a| Marketing.2| gtt;

650 7 a| Marketing.2| stw;

650 7 a| Marktforschung.2| stw;

650 7 a| Betriebliche Kennzahl.2| stw;

700 1 a| Farris, Paul W.=| ^A215705;

730 0 a| Marketing metrics.?| UNAUTHORIZED;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/fy0906/2009367202.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 2316519;

999 a| HF5415.2 .M35543 2009w| LCc| 1i| 30372014775925d| 4/17/2017e| 12/12/2016f| 2/7/2011g| 1l| JGESm| JOYNERn| 5r| Ys| Yt| JGESBKu| 11/2/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris [and others].

Other author	Farris, Paul W.
Format	Book
Publication Info	Harlow, England ; New York : Financial Times Prentice Hall, 2009.
Description	xiii, 353 pages : illustrations ; 24 cm
Supplemental Content	Table of contents only
Subjects	Marketing research. Marketing--Mathematical models.

General note	Rev. ed. of: Marketing metrics. 2006.
Bibliography note	Includes bibliographical references (p. 338-343) and index.
Other title	Marketing metrics.
LCCN	2009367202
ISBN	9780273722038 (pbk.)
ISBN	0273722034 (pbk.)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2 .M35543 2009	✔ Available	Place Hold

Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris [and others].

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