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The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank and Arthur W. Schultz.
| Author/creator | Cruikshank, Jeffrey L. |
| Other author | Schultz, Arthur W. |
| Format | Book |
| Publication Info | Boston, Mass. : Harvard Business Review Press, ©2010. |
| Description | viii, 435 pages, 32 unnumbered pages of plates : illustrations (some color) ; 24 cm |
| Subjects |
| Contents | The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The lasker legacy. |
| Bibliography note | Includes bibliographical references. |
| LCCN | 2010003079 |
| ISBN | 9781591393085 (hardcover : alk. paper) |
| ISBN | 1591393086 (hardcover : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5810.L3 C78 2010 | ✔ Available | Place Hold |