The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant.

Author/creator O'Reilly, Terry Edward
Other author Tennant, Mike.
Format Book
Publication InfoToronto : Alfred A. Knopf Canada, 2009.
Descriptionxxvii, 324 pages ; 25 cm
Subjects
Advertising--Social aspects. --United States.
Advertising--Social aspects. --Canada.
Marketing--Social aspects. --United States.
Marketing--Social aspects. --Canada.
Mass media and culture--United States.
Mass media and culture--Canada.
Persuasion (Psychology)
Publicité--Aspect social. --États-Unis.
Publicité--Aspect social. --Canada.
Médias et culture--États-Unis.
Médias et culture--Canada.
Persuasion (Psychologie)

Contents Me, we -- What hath God wrought -- Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The YouTube revolution -- Guerrillas in our midst -- The lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism.
Bibliography noteIncludes bibliographical references (p. 301-303) and index.
ISBN9780307397317
ISBN0307397319

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5823 .O74 2009 ✔ Available Place Hold