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LEADER 01878cam a2200481 a 4500

001 ocn318409128;

003 OCoLC;

005 20141212051307.0;

008 090824s2010 nyu b 001 0 eng ;

015 a| GBA9905772| bnb;

016 7 a| 0153708622| Uk;

020 a| 9780071635592 (hbk.);

020 a| 0071635599 (hbk.);

029 1 a| AU@b| 000044857134;

029 1 a| NZ1b| 13154829;

035 a| (Sirsi) o318409128;

035 a| (OCoLC)318409128;

049 a| EREE;

050 4 a| HF5827.2b| .T76 2010;

082 04 a| 651.1112| 22;

082 04 a| 659.1112| 22;

100 1 a| Trout, Jack.=| ^A556566;

245 10 a| Repositioning :b| marketing in an era of competition, change, and crisis /c| Jack Trout, with Steve Rivkin.;

300 a| iv, 217 pages ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

520 a| Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.;

650 0 a| Positioning (Advertising)=| ^A126471;

650 0 a| Competition.=| ^A31720;

650 0 a| Strategic planning.=| ^A161713;

650 0 a| Marketing.=| ^A16179;

700 1 a| Rivkin, Steve,d| 1947-=| ^A368439;

949 a| HF5827.2b| .T76 2010h| JOYNER48o| jmpli| 30372015329664;

994 a| C0b| ERE;

938 a| Baker and Taylorb| BTCPn| BK0008298391;

938 a| YBP Library Servicesb| YANKn| 3066617;

596 a| 1;

998 a| 2264456;

999 a| HF5827.2 .T78 2010w| LCc| 1i| 30372015329664d| 1/19/2011e| 1/11/2011l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 4/23/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Repositioning : marketing in an era of competition, change, and crisis / Jack Trout, with Steve Rivkin.

Author/creator	Trout, Jack
Other author	Rivkin, Steve, 1947-
Format	Book
Publication Info	New York : McGraw-Hill, ©2010.
Description	iv, 217 pages ; 22 cm
Subjects	Positioning (Advertising) Competition. Strategic planning. Marketing.

Abstract	Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
Bibliography note	Includes bibliographical references and index.
ISBN	9780071635592 (hbk.)
ISBN	0071635599 (hbk.)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5827.2 .T78 2010	✔ Available	Place Hold

Repositioning : marketing in an era of competition, change, and crisis / Jack Trout, with Steve Rivkin.

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