Tools

LEADER 01798cam a2200469 a 4500

001 ocn421532522;

003 OCoLC;

005 20141212051240.0;

008 090630s2010 ilua b 001 0 eng ;

010 a| 2009025146;

019 a| 441167371;

020 a| 9780838910115 (alk. paper);

020 a| 0838910114 (alk. paper);

029 1 a| NZ1b| 13148068;

029 1 a| AU@b| 000045115870;

035 a| (Sirsi) o421532522;

035 a| (OCoLC)421532522;

043 a| n-us---;

049 a| EREE;

050 00 a| Z716.3b| .B37 2010;

082 00 a| 021.72| 22;

100 1 a| Barber, Peggy.=| ^A141531;

245 10 a| Building a buzz :b| libraries & word-of-mouth marketing /c| Peggy Barber and Linda Wallace.;

260 a| Chicago :b| American Library Association,c| 2010.;

300 a| xii, 95 pages :b| illustrations ;c| 28 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.;

650 0 a| Librariesx| Marketing.=| ^A1032544;

650 0 a| Librariesx| Public relations.=| ^A48527;

700 1 a| Wallace, Linda K.=| ^A563765;

994 a| C0b| ERE;

938 a| Baker and Taylorb| BTCPn| BK0008565172;

938 a| YBP Library Servicesb| YANKn| 3104375;

590 a| Little-305131060305R;

596 a| 1 2;

998 a| 2263967;

999 a| Z716.3 .B37 2010w| LCc| 1i| 30372015341578d| 5/27/2014e| 5/1/2014l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 5/14/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace.

Author/creator	Barber, Peggy
Other author	Wallace, Linda K.
Format	Book
Publication Info	Chicago : American Library Association, 2010.
Description	xii, 95 pages : illustrations ; 28 cm
Subjects	Libraries--Marketing. Libraries--Public relations. Libraries--United States. --Marketing. --Case studies.

Contents	Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.
Local note	Little-305131060305R
Bibliography note	Includes bibliographical references and index.
LCCN	2009025146
ISBN	9780838910115 (alk. paper)
ISBN	0838910114 (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	Z716.3 .B37 2010	✔ Available	Place Hold

Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace.

Click here for more information about this title

Availability