Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.

Author/creator Stewart, David W.
Other author Shamdasani, Prem N.
Other author Rook, Dennis W.
Format Book
Edition2nd ed.
Publication InfoThousand Oaks : SAGE Publications, ©2007.
Descriptionxii, 188 pages : illustrations ; 22 cm.
Supplemental ContentTable of contents
Supplemental ContentPublisher description
Supplemental ContentContributor biographical information
Subjects

SeriesApplied social research methods series ; v. 20
Applied social research methods series ; v. 20. ^A149564
Contents Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.
Bibliography noteIncludes bibliographical references (p. 167-176) and index.
LCCN 2006009180
ISBN0761925821 (cloth : alk. paper)
ISBN9780761925828 (cloth : alk. paper)
ISBN076192583X (pbk. : alk. paper)
ISBN9780761925835 (pbk. : alk. paper)

Availability

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