Tools

LEADER 03109cam a2200493Ma 4500

001 ocn499490596;

003 OCoLC;

005 20141212051230.0;

008 091116s2009 enka 000 0 eng d;

015 a| GBA9B22282| bnb;

016 7 a| 0154225452| Uk;

020 a| 9781849506038 (hbk.);

020 a| 1849506035 (hbk.);

020 a| 9781849506045 (ebook);

020 a| 1849506043 (ebook);

029 1 a| NLGGCb| 322774071;

035 a| (Sirsi) o499490596;

035 a| (OCoLC)499490596;

049 a| EREE;

050 4 a| G155.A1b| P47 2009;

082 04 a| 338.47912| 22;

245 00 a| Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /c| edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.;

260 a| Bingley, UK :b| Emerald,c| 2009.;

263 a| 200912;

300 a| xv, 308 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Advances in culture, tourism and hospitality research,x| 1871-3173 ;v| v. 3;

504 a| Includes bibliographical references.;

505 0 a| Cultural psyche and cross-cultural research methods / Patricia Berwick -- Brand image, equity, and sports sponsorship / David N. Bibby -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy -- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran and Arch G. Woodside.;

520 a| "Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior."--Publisher's description.;

650 0 a| Tourismx| Social aspects.=| ^A349329;

700 1 a| Woodside, Arch G.=| ^A104707;

700 1 a| Megehee, Carol.?| UNAUTHORIZED;

700 1 a| Ogle, Alfred.=| ^A1011548;

830 0 a| Advances in culture, tourism and hospitality research ;v| v. 3.=| ^A1011547;

949 a| G155.A1b| P47 2009h| JOYNER48o| jmpli| 30372015321471;

994 a| C0b| ERE;

938 a| Blackwell Book Serviceb| BBUSn| R0829455c| $134.95;

596 a| 1;

998 a| 2263775;

999 a| G155.A1 P47 2009w| LCc| 1i| 30372015321471d| 3/20/2011e| 2/8/2011l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 4/15/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.

Other author	Woodside, Arch G.
Other author	Megehee, Carol.
Other author	Ogle, Alfred.
Format	Book
Publication Info	Bingley, UK : Emerald, 2009.
Description	xv, 308 pages : illustrations ; 24 cm.
Subjects	Tourism--Social aspects.

Series	Advances in culture, tourism and hospitality research, 1871-3173 ; v. 3 Advances in culture, tourism and hospitality research ; v. 3. ^A1011547
Contents	Cultural psyche and cross-cultural research methods / Patricia Berwick -- Brand image, equity, and sports sponsorship / David N. Bibby -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy -- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran and Arch G. Woodside.
Abstract	"Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior."--Publisher's description.
Bibliography note	Includes bibliographical references.
ISBN	9781849506038 (hbk.)
ISBN	1849506035 (hbk.)
ISBN	9781849506045 (ebook)
ISBN	1849506043 (ebook)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	G155.A1 P47 2009	✔ Available	Place Hold

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.

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