The Role of affect in consumer behavior : emerging theories and applications / edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson.
| Format | Book |
| Publication Info | Lexington, Mass. : Lexington Books, ©1986. |
| Description | ix, 196 pages : illustrations ; 24 cm |
| Subjects |
| Other author/creator | Peterson, Robert A. |
| Other author/creator | Hoyer, Wayne D. |
| Other author/creator | Wilson, William R. (William Raft), 1947- |
| Other author/creator | University of Texas at Austin. College of Business Administration. |
| Other author/creator | IC℗ Institute. |
| Local note | Little-256139 |
| General note | Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC℗ Institute of the University of Texas at Austin. |
| General note | Includes index. |
| Bibliography note | Bibliography: p. [161]-184. |
| LCCN | 85046042 |
| ISBN | 0669128740 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.3 .R65 1986 | ✔ Available | Place Hold |