The Role of affect in consumer behavior : emerging theories and applications / edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson.

Format Book
Publication InfoLexington, Mass. : Lexington Books, ©1986.
Descriptionix, 196 pages : illustrations ; 24 cm
Subjects

Other author/creatorPeterson, Robert A.
Other author/creatorHoyer, Wayne D.
Other author/creatorWilson, William R. (William Raft), 1947-
Other author/creatorUniversity of Texas at Austin. College of Business Administration.
Other author/creatorIC℗ Institute.
Local noteLittle-256139
General notePapers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC℗ Institute of the University of Texas at Austin.
General noteIncludes index.
Bibliography noteBibliography: p. [161]-184.
LCCN 85046042
ISBN0669128740 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.3 .R65 1986 ✔ Available Place Hold