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LEADER 01185cam a2200337 a 4500

001 ocm12550226;

005 20141212050719.0;

008 850830s1986 mau b 001 0 eng ;

010 a| 85045448;

020 a| 066911751X (alk. paper);

035 a| (Sirsi) o12550226;

035 a| (OCoLC)12550226;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF6146.T42b| S845 1986;

082 0 a| 659.14/32| 19;

100 1 a| Stewart, David W.=| ^A165149;

245 10 a| Effective television advertising :b| a study of 1000 commercials /c| David W. Stewart, David H. Furse.;

300 a| xii, 178 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

504 a| Bibliography: p. [167]-171.;

650 0 a| Television advertising.=| ^A23648;

700 1 a| Furse, David H.=| ^A165150;

919 a| BOOK;

596 a| 1;

998 a| 223006;

999 a| HF6146.T42 S845 1986w| LCc| 1i| 30372003944300d| 5/6/2009e| 10/14/1997f| 1/30/2009g| 1l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 11/28/1988x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Effective television advertising : a study of 1000 commercials / David W. Stewart, David H. Furse.

Author/creator	Stewart, David W.
Other author	Furse, David H.
Format	Book
Publication Info	Lexington, Mass. : Lexington Books, ©1986.
Description	xii, 178 pages ; 24 cm
Subjects	Television advertising.

General note	Includes index.
Bibliography note	Bibliography: p. [167]-171.
LCCN	85045448
ISBN	066911751X (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF6146.T42 S845 1986	✔ Available	Place Hold

Effective television advertising : a study of 1000 commercials / David W. Stewart, David H. Furse.

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